Economics
Margin, break-even ROAS, acquisition ceiling and profitability by meaningful segment.
Meta Ads audit: get your score out of 100
Evaluate profitability thresholds, measurement confidence, creative testing and scaling controls. The result is immediate, with no email or account connection.
Adwize product and editorial teamMethod reviewed against documented product behavior and cited sources10 min plus assessment
Free self-assessment
Score your Meta Ads foundations
Answer 16 checks across economics, tracking, creative systems and scaling controls. Your score and three next checks appear immediately.
No email and no Meta connection. Your answers stay in this browser. Analytics receives only the tool state and result band, never individual answers.
Unknown receives zero points because an unverified control is not ready for scaling. It stays labeled as a verification gap, not a confirmed failure.
Assessment progress0/16 answered
How the Meta Ads audit score works
The score is a prioritization rule, not a scientific benchmark. Each question has a visible weight and four evidence states.
Tracking
Priority events, Pixel and CAPI, deduplication, attribution checks and qualified outcomes.
Creative system
Test hypotheses, angle coverage, fatigue review and reuse of documented learnings.
Scaling controls
Profit-based thresholds, budget approvals, stability windows and rollback rules.
| Answer | Multiplier | Meaning |
|---|---|---|
| Yes, verified | 1× | A current control and evidence are available. |
| Partly | 0.5× | The control or its evidence is incomplete. |
| No | 0× | The control is absent or a known issue remains. |
| Cannot verify | 0× | The evidence is missing; no failure cause is invented. |
Unknown and incomplete inputs lower readiness. They become verification tasks, not fabricated diagnoses.
What the score bands mean
A high score does not authorize scaling. Measurement quality, volume, business context and the live account still require review.
| 0–39 | Foundations at risk | Secure economics and measurement before broad changes. |
|---|---|---|
| 40–59 | Fragile | Resolve material gaps before increasing spend. |
| 60–79 | Structured with reservations | Use controlled tests and close the remaining gaps. |
| 80–100 | Strong foundations to verify | Check declarations against real data before changing budget. |
Self-assessment and connected audit are different products
This page uses only your answers. It does not read Meta, CRM, analytics or finance data.
| Self-assessment on this page | Manual answers in the browser | Provisional score and three predefined priorities |
|---|---|---|
| Connected Adwize analysis | Selected account data for an explicit period | Evidence-backed diagnosis, with external gaps still disclosed |
Limits to keep beside the score
Answers are declared
The tool cannot verify whether a Pixel fired, an event was deduplicated or an attribution gap is material.
Business economics come first
A market ROAS benchmark cannot replace contribution margin, customer value or your acquisition ceiling.
Readiness is not future performance
The score does not forecast revenue, ROAS, conversion volume or the effect of a budget increase.
The result changes nothing in Meta
Recommendations stay on the page. A connected workflow requires account selection and explicit confirmation.
Meta Ads audit FAQ
What is a Meta Ads audit?
It is a structured review of account economics, measurement, creative operations and campaign controls before making material decisions.
Does this tool connect to my Meta account?
No. This page is a browser-based self-assessment. It does not read your campaigns, IDs, spend or results.
Is the score an industry benchmark?
No. It is an Adwize prioritization rule. Its category weights and answer multipliers are published on this page.
Why does “cannot verify” receive zero points?
A control without evidence is not ready for a scaling decision. The result marks it as a verification gap, not a confirmed defect.
Does a score above 80 mean I should scale?
No. It means the declared foundations look stronger. Verify account data, business inputs, volume and stability before changing budget.
What should I do with the three next checks?
Treat them as an ordered review list. Confirm each issue with the relevant Meta, CRM, analytics or finance evidence before acting.
Will I receive a PDF by email?
No email is required. The essential score, category breakdown and three next checks appear directly on the page.
Can Adwize run a connected audit?
Adwize can analyze available data for the selected account and period. Some margin, CRM and tracking checks still need external evidence.
Continue with the right next step
Use the score to choose the next task. Each page below supports a different decision.
Method and sources
The weights are an Adwize product rule. Meta sources support the measurement context, not the score or a performance claim.
- Meta: About Conversions API
- Meta: Business integration permissions
- Adwize Meta Ads MCP implementation guide
Method and external sources last checked July 27, 2026.