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What these ads have in common
- Most used buttons: “Learn More” on 5 of 16, “Shop Now” on 5 of 16, and “Sign Up” on 4 of 16.
- 10 image ads and 6 video ads: 63% images.
- Where they run: Facebook on 16 of 16, Instagram on 16 of 16, Threads on 12 of 16, Messenger on 9 of 16, and Audience Network on 5 of 16.
- The longest-running one is from Noom: live for 177 days, since April 15, 2026.
- The newest one is from Calm, started on September 30, 2026: what this industry is testing now.
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