What changes from one industry to another?
Three things change on Meta depending on what you sell. The targeting: housing and financing ads run in a Special Ad Category, with fixed ages, all genders and no ZIP codes. The words: an ad cannot assert or imply a reader’s health, criminal record or finances, which weighs on doctors, dentists and lawyers. And the forms: instant forms cannot ask about health, insurance, arrests or income. Each page below turns those rules into a setup for one trade, with sources checked on September 24, 2026.
Which industry page fits your business?
- 01Lawyers and law firmsWrite ads your state bar accepts, and lead forms that never ask about arrests, injuries or insurance.ABA Rules 7.1 to 7.3Read the page
- 02Realtors and real estateDeclare the Housing category, then work with fixed ages, no ZIP codes and a 15-mile radius.Housing categoryRead the page
- 03DentistsTurn a new patient offer into requested time slots, with a booking page that respects HIPAA.Appointment requestRead the page
- 04Doctors and clinicsAdvertise a specialty without naming the reader’s condition, and keep the pixel away from patient data.HIPAA and pixelRead the page
- 05Contractors and tradesPick the radius your crews drive, a form or a call, and show real before-and-after jobs.Service radiusRead the page
- 06E-commerce and ShopifyCut the ads that lose money and put the budget on the ones that sell, never past your cap.Cost per purchaseRead the page