Meta ads statistics 2026.
Every number, sourced.

An average of 3.60 billion people used at least one of Meta’s apps (Facebook, Instagram, Messenger or WhatsApp) each day in June 2026, up 3% year over year.

Earnings release, Q2 2026Published July 29, 2026Link

More than 10 million businesses have used Meta advertising, the majority of them small or medium-sized, according to Meta for Business.

Meta for BusinessChecked September 26, 2026Link

Meta earned an average of $16.86 per daily active person in the second quarter of 2026 (Family of Apps revenue divided by average daily active people).

Earnings presentation, Q2 2026Published July 29, 2026Link

Meta made $59.36 billion from advertising in the second quarter of 2026, up 27% year over year (26% at constant currency).

Earnings release, Q2 2026Published July 29, 2026Link

Users in the US and Canada generated $26.34 billion of Meta’s ad revenue in the second quarter of 2026, about 44% of the total (our calculation from Meta’s figures).

Earnings presentation, Q2 2026Published July 29, 2026Link

Meta’s ad revenue was $55.0 billion in the first quarter of 2026, up 33% year over year (29% at constant currency).

Earnings call, Q1 2026Published April 29, 2026Link

Meta made $114.39 billion from advertising in the first half of 2026, up 30% on the first half of 2025.

Earnings release, Q2 2026Published July 29, 2026Link

Meta’s advertising revenue reached $196.18 billion in 2025, up 22% on 2024.

Earnings release, Q4 2025Published January 28, 2026Link

Meta’s Family of Apps revenue outside advertising reached $1.01 billion in the second quarter of 2026, up 73%, driven mainly by WhatsApp paid messaging and subscriptions.

Earnings release, Q2 2026Published July 29, 2026Link

The average price per ad on Meta rose 12% year over year in the second quarter of 2026, across all its apps and regions.

Earnings release, Q2 2026Published July 29, 2026Link

For users in the US and Canada, the average price per ad rose 20% year over year in the second quarter of 2026, the steepest rise of the five quarters Meta shows for that region.

Earnings presentation, Q2 2026Published July 29, 2026Link

The average price per ad rose 9% over the full year 2025, and 6% in the fourth quarter of 2025.

Earnings release, Q4 2025Published January 28, 2026Link

Meta delivered 14% more ad impressions across its apps in the second quarter of 2026 than a year earlier.

Earnings release, Q2 2026Published July 29, 2026Link

Ad impressions to users in the US and Canada grew 9% year over year in the second quarter of 2026, against 14% worldwide.

Earnings presentation, Q2 2026Published July 29, 2026Link

Ad impressions grew 19% year over year in the first quarter of 2026, while the average price per ad rose 12%.

Earnings release, Q1 2026Published April 29, 2026Link

Meta adds a location fee of 2% to 5% on top of your budget for ads delivered in Austria (5%), France, Italy and Spain (3%), Türkiye (5%) and the UK (2%).

Meta Business Help CenterChecked September 26, 2026Link

Meta recommends starting an Instagram ad with a budget of at least $5 and a duration of more than 6 days.

Meta Business Help CenterChecked September 26, 2026Link

An ad set usually exits the learning phase after about 50 results in the week after its last significant edit, according to Meta.

Meta Business Help CenterChecked September 26, 2026Link

Meta’s Advantage+ end-to-end campaigns passed $75 billion in annual revenue run-rate in the second quarter of 2026.

Earnings call, Q2 2026Published July 29, 2026Link

Meta claims a 20% improvement in cost per acquisition (CPA) when advertisers use Advantage+ sales campaigns.

Meta for BusinessChecked September 26, 2026Link

Meta claims a 10% lower cost per qualified lead when advertisers use Advantage+ leads campaigns.

Meta for BusinessChecked September 26, 2026Link

Meta claims a 7% improvement in CPA when advertisers use Advantage+ app campaigns.

Meta for BusinessChecked September 26, 2026Link

More than 9 million small businesses were using at least one of Meta’s AI ad creative tools in the second quarter of 2026.

Earnings call, Q2 2026Published July 29, 2026Link

Meta’s user understanding models, combined with its GEM ranking model and sequence learning, drove a 15.7% uplift in conversions and an 8.3% increase in ad clicks on Facebook in the second quarter of 2026.

Earnings call, Q2 2026Published July 29, 2026Link

Meta’s incremental attribution model drove a 24% increase in incremental conversions compared with its standard attribution model in the fourth quarter of 2025.

Earnings call, Q4 2025Published January 28, 2026Link

The annual revenue run-rate of Meta’s value optimization suite, which bids for the highest-value conversions, passed $20 billion in the first quarter of 2026, more than double a year earlier.

Earnings call, Q1 2026Published April 29, 2026Link

Advertisers using Meta’s AI video generation feature saw conversion rates more than 3% higher in tests, Meta said for the first quarter of 2026.

Earnings call, Q1 2026Published April 29, 2026Link

Instagram Reels watch time in the US grew more than 30% year over year in the fourth quarter of 2025.

Earnings call, Q4 2025Published January 28, 2026Link

Ranking improvements Meta made in the first quarter of 2026 drove a 10% lift in Reels time spent on Instagram.

Earnings call, Q1 2026Published April 29, 2026Link

Posts from the same day made up more than 30% of recommended Reels on Instagram and Facebook in the first quarter of 2026, more than double the level a year earlier.

Earnings call, Q1 2026Published April 29, 2026Link

Video time spent on Facebook grew more than 10% year over year in the US and Canada in the second quarter of 2026, and 9% worldwide.

Earnings call, Q2 2026Published July 29, 2026Link

The revenue run-rate of Meta’s partnership ads, run with creators, more than doubled year over year to $10 billion in the first quarter of 2026.

Earnings call, Q1 2026Published April 29, 2026Link

An image ad in Facebook Feed can weigh up to 30 MB, and Meta recommends a 4:5 ratio at 1440 × 1800 pixels.

Meta Ads GuideChecked September 26, 2026Link

A video ad in Facebook Feed can weigh up to 4 GB and run from 1 second to 241 minutes.

Meta Ads GuideChecked September 26, 2026Link

A carousel ad in Facebook Feed holds 2 to 10 cards.

Meta Ads GuideChecked September 26, 2026Link

Facebook has had more than 2 billion daily actives “for a while now”, Mark Zuckerberg said on Meta’s Q2 2026 earnings call.

Earnings call, Q2 2026Published July 29, 2026Link

Instagram reached 2 billion daily actives, Meta announced on its Q2 2026 earnings call.

Earnings call, Q2 2026Published July 29, 2026Link

WhatsApp had more than 2 billion daily actives at the end of 2025, Meta said on its Q4 2025 earnings call.

Earnings call, Q4 2025Published January 28, 2026Link

Threads crossed 500 million monthly actives in the second quarter of 2026, the quarter in which Meta completed its global rollout of ads on Threads.

Earnings call, Q2 2026Published July 29, 2026Link

Paid messaging on WhatsApp crossed a $2 billion annual run-rate in the fourth quarter of 2025.

Earnings call, Q4 2025Published January 28, 2026Link

Revenue from click-to-message ads in the US grew more than 50% year over year in the fourth quarter of 2025, driven by Website to Message ads.

Earnings call, Q4 2025Published January 28, 2026Link

More than 1 million businesses use Meta Business Agents each week on WhatsApp and Messenger to talk to customers or complete sales, Meta said in July 2026.

Earnings call, Q2 2026Published July 29, 2026Link

More than 10 million conversations a week went through Meta’s Business AIs in the first quarter of 2026, up from 1 million at the start of the year.

Earnings call, Q1 2026Published April 29, 2026Link