Revealbot (Bïrch) alternatives in 2026: 7 options compared

Is Revealbot now called Bïrch?

Yes. Revealbot now runs under the Bïrch name, and its site still presents it as “Bïrch (Revealbot)”. The core product is the same: condition-based rules that act on your ads, across Meta, Google Ads, Snapchat and TikTok.

Bïrch also offers Stage, to create ads by duplicating your setups from Drive media, Explorer, to track ad performance and spot fatigue, and Hub, for server-side tracking on Meta. Hub is free up to 10,000 events a month per gateway. Its site also lists an AI layer and an MCP connector.

What does Bïrch cost in 2026?

Bïrch prices on your total monthly ad spend across every connected ad account. Up to $10K of monthly spend, Essential costs $49 a month and Pro costs $99. Automated rules and strategies are a Pro feature, not an Essential one. Enterprise is priced on request.

If your spend goes above your tier, Bïrch charges an overage fee by email notice, based on a percent of your tier. The free trial lasts 14 days with access to every feature; when it ends, your rules and reports are disabled until you pick a plan.

Why do people look for a Revealbot alternative?

Most reasons fall into three groups: the work of writing rules, a price that follows ad spend, and networks you do not use. Rules only protect you from the cases you thought of, and someone has to write and maintain them.

• You do not want to design rules. An AI agent can read the account and propose the fix, instead of waiting for a condition you wrote.
• You want a price that does not follow ad spend. Ryze AI charges a flat fee; Adwize charges per plan, with no ad spend cap from Growth.
• You only run Meta. Paying for four networks makes less sense if Facebook and Instagram are the whole account.
• You only need two or three safety rules. Meta Ads Manager already does that for free.

Which Revealbot alternatives are worth it in 2026?

Seven alternatives cover the main reasons to switch. Meta’s own rules are the free baseline. Adwize and AdAmigo.ai act as AI media buyers. Madgicx is a suite, Ryze AI spans several networks, AdEspresso is built for testing, and Smartly.io serves large enterprises.

Adwize: an AI agent instead of rules you write

Adwize is an AI agent for Facebook and Instagram ads. Instead of writing conditions, you tell it your limits in plain words, and it lists the ads that drift, explains why in one sentence, and applies the fix only after you approve. It also builds full campaigns from one sentence, delivered paused, and makes creatives from your website. The Free plan costs $0 for one ad account and three visuals; Starter is $69 a month for one account and up to $1,000 of ad spend; Growth ($149) adds five accounts, no ad spend cap, AI rules and 24/7 monitoring; Elite ($299) covers up to 15 accounts with full white label.

Where Bïrch does better: precise rules you control line by line, and networks beyond Meta.

Meta Ads Manager automated rules: the free baseline

Ads Manager lets you create automated rules for free, on one campaign, ad set or ad, or on all of them. A rule can turn ads off or on, adjust a daily or lifetime budget, adjust a manual bid, scale a budget or bid, or just send a notification when its conditions are met. It also offers a ready-made rule to reduce auction overlap between your ad sets.

Where Bïrch does better: strategies across many accounts, a launcher, and four networks in one place.

Madgicx: for an all-in-one suite

Madgicx combines automation, targeting, analytics and ad management, priced by monthly ad spend: $45 a month under $1K of spend, with a 7-day free trial. Tracking Pro, its server-side tracking add-on, costs $49 a month. Read our Madgicx alternatives if you want to compare it in detail.

Where Bïrch does better: rule logic you write yourself, and Snapchat and TikTok.

Ryze AI: for several networks at a flat price

Ryze AI’s Paid Ads Autopilot costs $89 a month flat, whatever you spend, for Google, Meta, TikTok and LinkedIn. It runs audits and bid and budget optimization, with approval controls and Slack or Teams reports. Trial: 7 days.

Where Bïrch does better: rules you define precisely, and Snapchat.

AdAmigo.ai: for an AI media buyer on Meta

AdAmigo.ai prices per ad account: $99 a month for accounts under $2,000 of monthly spend, with two autopilot recommendations a day, and $349 a month for full access. It is an official Meta Business Partner.

Where Bïrch does better: one price for several ad accounts under the same spend, and more networks.

AdEspresso: for hands-on split testing

AdEspresso builds Facebook and Instagram campaigns around split testing. Starter costs $49 a month with a $1,000 monthly spend limit, Plus costs $99 with no spend limit, and Enterprise starts at $259. Every plan comes with a 14-day free trial.

Where Bïrch does better: rules that keep acting after the test, and more networks.

Smartly.io: for large enterprises

Smartly.io combines creative production and media buying across channels for large brands and agencies. Pricing is not public; access starts with a demo.

Where Bïrch does better: self-serve sign-up, public prices and a free trial.

When should you stay on Bïrch?

Stay if your rules already work and you run several networks. If your team maintains dozens of tested rules on Meta, Google, Snapchat and TikTok, rebuilding them elsewhere costs weeks for little gain. Stay too if you rely on Stage to duplicate setups at scale, or on Hub for server-side tracking.

A simple test: list the rules that actually fired in the last 30 days. If the list is short and all about Meta, Ads Manager’s free rules or an agent like Adwize will likely cover it. If it is long and cross-network, Bïrch is probably still the better deal for you.

How do you leave Bïrch without breaking your campaigns?

Move one rule at a time, and keep a safety net while you do. Bïrch disables rules when a plan ends, so rebuild your critical rules first, then switch the rest. Keep both tools apart: never let two of them change the same ad set.

1. Export your rules on paper. Write down each rule, its conditions, its action and the ad sets it covers.
2. Rebuild the safety rules first. Recreate stop-loss and budget caps as Ads Manager automated rules, which are free, before you turn anything off in Bïrch.
3. Never let two tools change the same ad set. Turn a rule off in Bïrch before another tool takes over that campaign.
4. Batch your edits. Meta restarts learning after significant edits, so do not rebuild every ad set on the same day.
5. Replace Hub before you cancel. If you used Hub for server-side tracking, set up Meta’s Conversions API first.

With Adwize, nothing changes in your account until you approve it, so you can connect it while Bïrch still runs and compare its proposals with what your rules did.